Dear Get In Shape for Women:
Thank you so much for your congratulations on my new house! Nothing says “welcome to the neighborhood” like a postcard from a company that found me via an automated report from the United States Postal Service. I’m also touched and gratified that you care enough about my health to offer me an affordable, convenient option for losing weight so close to home.
Here’s the thing:
I don’t want to lose any weight.
I have no interest in losing any weight.
And if I decided I *did* want to lose some weight or join a gym, your marketing approach has completely ruined any chance of your getting my business. I’ll spare you the diatribe about the way constant media messages and images screw with women’s perceptions of what constitutes a normal, healthy body. I’ll refrain from quoting the statistics that show how much money the weight loss industry collects from women in their vain attempts to lose weight and keep it off.